Objective - Design a postcard mailer for the AIGA 50 Books 50 Covers Conference. Must include halftone dot pattern.

Concept - The postcard uses the colors of the printing process (CMYK) and screen color (RGB) to give the appearance of the being associated with books being printed onto paper. The halftone dot pattern creates a visual incentive for the view  to flip the card and see what is on the other side.

Card-Side-1-Mockup
AIGA-Postcard2_1
AIGA-Postcard_2
Card-Side-2_2
AIGA-Postcard_1